Software tutorials
A written, step-by-step guide with annotated product captures. Explain prerequisites, choices, output, and troubleshooting for a launch page, help center, or onboarding sequence.
STEPHEN STILWELL / PRODUCT EDUCATIONSaaS product demos.
SaaS product demos.
Show the useful part.
Looking for a software demo creator who can understand the product before explaining it? I turn AI tools and B2B software into task-focused walkthroughs, technical tutorials, and interactive product stories.
For product marketers, startup founders, growth teams, and customer education teams.
THE DEMO STRUCTURE
A question.
A workflow.
A usable result.
A workflow.
A usable result.
01 / STARTWhat is the customer trying to do?
02 / SHOWWhich steps make it possible?
03 / EXPLAINWhat should they check next?
A walkthrough built
around a real task.
Technical product explainers
Connect an integration, AI feature, or unfamiliar capability to a buyer’s job. Keep the technical details that affect adoption, including setup, permissions, and review.
Interactive product stories
An explainer or illustrative workflow that visitors can explore. Agree on the interaction, supported claims, and how the concept relates to the actual product.
Recorded demo briefs
For a software demo video, send the desired length, screen-recording and presenter requirements, aspect ratios, and channels. Production fit and deliverables are confirmed in a separate proposal.
See the product thinking.
These independent written and interactive examples show how I explain workflows and tradeoffs. Each page describes its evidence and what the interactive concept represents.
CLAUDEFrom conversation
to useful output.EXPLORE THE FIELD NOTE ↗
to useful output.EXPLORE THE FIELD NOTE ↗
Claude: dashboards and motion
Product capabilities explained through outputs, practical applications, and an interactive concept.
PROFOUNDMake search
visibility tangible.EXPLORE THE VISIBILITY LAB ↗
visibility tangible.EXPLORE THE VISIBILITY LAB ↗
Profound: AI search visibility
An illustrative lab that helps readers explore a marketing problem alongside independent product analysis.
ZENDESK AIFollow the
support workflow.READ THE ANALYSIS ↗
support workflow.READ THE ANALYSIS ↗
Zendesk AI: customer support
Product education grounded in the support task, evidence, and questions a buyer should ask.
One workflow.
One tutorial pilot.
Start with a focused deliverable
- A 400 to 600 word tutorial with annotated product captures.
- A short social excerpt adapted from the tutorial.
- One consolidated revision round.
Use this as a starting point for discussion. Product access, supported claims, price, delivery date, and usage rights are agreed before production.
Decide where it will appear
A tutorial commissioned for your channels is a production project. A sponsored LinkedIn post or publication through Useful in Practice is a separate distribution arrangement. Request either or both in the brief.
Explore sponsored LinkedIn content and creator partnerships or see the broader SaaS UGC offering.
What should a product
demo brief include?
Customer and task
Name the audience, the problem, the starting inputs, and the result. Choose a single workflow before combining several features.
Access and evidence
Share the product website, plan or version, relevant documentation, and safe demo access available. Identify which claims need evidence and where human review matters.
Format and placement
Specify a tutorial, interactive explainer, or recorded format. Include channels, call to action, revisions, and any video length, caption, or presenter requirements.
Usage and delivery
Include budget, deadline, approval contact, and license needs. Paid ads, exclusivity, editing rights, and source files should be discussed explicitly.
“Show account research
becoming a useful handoff.”
A B2B team wants its buyers to understand an AI account-research workflow. Start with a fictional target account, show how sources are collected, explain how uncertain information is flagged, and finish with a reviewable brief. Keep unsupported revenue claims out of the demonstration.
The production brief defines what appears on screen or in the tutorial, the product plan needed, which steps require a person, and the action a reader should take next. The same workflow can support a written guide and a short social excerpt without turning into a tour of every feature.
Before we start.
Can you explain complex B2B or enterprise AI software?
My background spans software development, systems engineering, product ownership, and business development. Product access and a subject-matter contact help establish which integrations, prerequisites, and limits need to be explained.
How much does a software walkthrough cost?
Quotes depend on research, workflow complexity, format, deliverables, revisions, distribution, and usage rights. Share a budget range and your priority outcome so we can agree on a useful scope.
Can I hire you for a software tutorial for our own channels?
Yes. Commissioned product education can be scoped for your website, launch materials, customer education, or marketing channels. Publishing to my audience is an additional arrangement.
Does a commissioned demo include an independent review?
Editorial coverage is considered separately. If you want to pitch a launch for independent analysis, use the software review submission page.
Give your product
a clearer demonstration.
Send the product, target customer, one task, format, channels, timing, and budget. I’ll review the fit and propose the next step.
Request a product demo proposal ↗About Stephen Stilwell · Editorial standardsPublication feed