Give your product
a clearer story.
I explain useful technology through specific business tasks, thoughtful demonstrations, and plain language. My focus is AI, software, productivity, and customer experience for founders and small teams.
The product story pilot.
One audience. One task. One clear explanation your team can use.
What we make
One 60 to 90-second product demonstration with captions, plus a 400 to 600-word companion explanation. A script is agreed before recording, with one consolidated revision round.
What we need
Suitable product access, one representative task, an agreed audience, and a contact for factual checks. Timing and the production fee are confirmed after the brief.
What we agree separately
Posting on my account, newsletter placement, paid advertising, licensing duration, source files, extra revisions, and exclusivity. No guaranteed views, conversions, or positive verdict.
Choose the work you need.
Product demonstrations
A clear explanation for your company’s channels, built around a task I can reproduce. Production is priced separately from distribution and usage rights.
Sponsored placements
A relevant story on my LinkedIn or in the newsletter. Audience fit, current audience data, placement, and disclosure are agreed before booking.
Affiliate collaborations
Relevant product referrals under agreed attribution and commission terms. Coverage depends on editorial fit and evidence. Joining a program does not guarantee a recommendation.
See the work before the proposal.
These are samples created for Useful in Practice, not commissioned brand campaigns.
A live product walkthrough
Three scenarios in the site’s working calculator. See how the explanation connects an input to a result.
Open the interactive demo ↗TEACHA complete written workflow
A defined task, steps, an example, and limitations a reader can apply.
Read the tutorial ↗EQUIPA resource to take away
A downloadable example and blank comparison rows for a reader’s own task.
Download the CSV ↗Scope the work clearly.
| Part of the agreement | What we define |
|---|---|
| Production | Format, task, script approval, deadline, and revision round. |
| Distribution | Which account or publication, placement, and current audience evidence. |
| Usage | Channels, duration, territory, editing rights, and source files. |
| Advertising and exclusivity | Separate permissions, term, scope, and fee. |
Current audience metrics are not published here. Any distribution proposal needs dated platform data before agreement. Production can be scoped independently of audience reach.
Download the scope checklist ↗See how I think.
These product analyses demonstrate my editorial approach. They are not client work, commissioned endorsements, or completed product tests.
Turning signup friction into a clear product explanation.
A design note with a visual reconstruction of the problem and correction. It shows the editorial approach without claiming measured results.
View the design note ↗A pitch deck should make the next decision easier.
A founder opening your partnership deck needs to understand the audience, the idea, and what you want them to approve. Attractive slides help only after those questions have answers.
Read the field note ↗Retell AI / PRODUCT ANALYSISThe appointment changed. Did the agent keep up?
“Tuesday at three. Sorry, Thursday.” That tiny correction is a useful place to start evaluating a voice agent for a service business.
Read the field note ↗n8n / PRODUCT ANALYSISAn automated research brief needs a trail back to the facts.
A concise company summary is easy to read. It becomes useful for a partnership decision when you can trace its important claims to their sources.
Read the field note ↗Teach the task.
Show the tradeoffs.
Standalone tutorials, content for your own channels, and recurring product education can be scoped around a demonstrated audience need.
See the partnership brief ↗A clear agreement before production
We define deliverables, fees, payment dates, access, factual review, usage rights, and cancellation terms. Material relationships are disclosed. Sponsored distribution and affiliate arrangements require an appropriate audience and a relevant product.
Plan a collaboration ↗Tell me about your product.
Share the task, audience, and intended placement. I can then assess the fit and scope the work.
Prefer email? stephenstilwellbusiness@gmail.com