THE SOURCE-FIRST RESEARCH BRIEF
Stephen Stilwell | Useful in Practice

Keep evidence, inference, and outreach ideas separate.

Company and audience
Company: ___. Official website: ___. Reader problem it addresses: ___.

Verified capability
Claim: ___. Official source URL: ___. Supporting excerpt: ___. Date checked: ___. Access or plan limitations: ___.

Commercial evidence
Official partner program or creator campaign: ___. Source: ___. If absent, write “unverified.” Funding does not establish sponsorship availability.

Editorial idea
Proposed task: ___. Why the audience cares: ___. Evidence required: ___. Product access needed: ___.

Inference and gaps
My interpretation: ___. What would change it: ___. Questions for the company: ___.

Decision
Investigate, pitch, or skip: ___. Reason: ___. Review date: ___. Manually verify claims before sending a message.