SAAS UGC CREATOR BRIEF
Stephen Stilwell | Useful in Practice
https://stephenstilwell.com/resources/saas-ugc-brief/

1. THE CUSTOMER AND STORY
Product and public website:
Audience:
Customer problem:
One task to demonstrate:
Message in one sentence:
Visible result:
Next action and destination:

2. PRODUCT EVIDENCE
Product version and required plan:
Starting account state and safe sample data:
Essential steps, decisions and exceptions:
Approved claims and supporting evidence:
Claims that must not be made:
Limitations or human review to explain:
Public documentation and product contact:
Access arrangements to discuss separately (no credentials in this brief):

3. DELIVERABLES
Written tutorial / interactive explainer / recorded video / social content:
Number of deliverables and variations:
For video: length, aspect ratio, presenter, captions and audio requirements:
For written work: scope, captures and adaptations:
For interactive work: supported interactions and simulation labels:
Revision rounds and what constitutes a scope change:

4. PLACEMENT AND USAGE TO AGREE
Company channels:
Creator publication, if requested:
Organic use / paid advertising use:
Requested duration, territory, editing rights and source files:
Any requested exclusivity:
Disclosure requirements:

5. APPROVAL AND COMMERCIAL SCOPE
Product accuracy contact:
One consolidated feedback owner:
Draft and final approval dates:
Publishing dependencies:
Budget range and proposed payment terms:
Price and final agreed deliverables:

This is a planning template, not an agreement or a booked placement.
Confirm production, distribution, rights, timing and price before work starts.
Do not include passwords, private customer records or confidential material.