SAAS PRODUCT DEMO SCRIPT TEMPLATE
Stephen Stilwell | Useful in Practice
https://stephenstilwell.com/workflows/saas-product-demo-script/

ONE-SENTENCE BRIEF
For [audience], show how [product] helps complete [task], ending with
[visible result].

RECORDING PREREQUISITES
Product version and required plan:
Starting account state and safe sample data:
Recording format and aspect ratio:
Essential steps:
Evidence supporting the claims:
Limitations or human review to explain:

SCRIPT: WRITE SCREEN DIRECTION BESIDE THE WORDS

1. PROBLEM
Approximate timing:
Spoken copy:
Exact screen state or shot:
Reason the audience should care:

2. PROOF
Approximate timing:
Spoken copy:
Actual steps and decisions to show:
Zoom, crop or caption direction:

3. RESULT
Approximate timing:
Spoken copy:
Final output or record:
What it does and does not demonstrate:

4. ACTION
Approximate timing:
Spoken copy:
One next step:
On-screen destination:

REVIEW BEFORE RECORDING
Read aloud while performing the task. Adjust the timing to the real capture.
Check that every capability claim is supported.
Keep UI text readable in the final aspect ratio.
Connect the shown output to the shown input.
Label fictional or simulated material where it matters.
Ask a new viewer what the product did and what to do next.

For an external creator, attach the agreed production brief:
https://stephenstilwell.com/resources/saas-ugc-brief/