THE FIVE-SLIDE PARTNERSHIP BRIEF
Stephen Stilwell | Useful in Practice

Turn a content idea into an offer a company can assess.

1 / Audience and problem
Who is the piece for? What specific decision or task do they need help with?

2 / Story and evidence
Describe one demonstration. List required product access and the evidence you will capture. Mark examples as illustrative until tested.

3 / Deliverables
Specify format, length, aspect ratio, captions, delivery date, and one consolidated revision round. Define what counts as a new scope.

4 / Fee and rights
Separate production from posting on your account. Specify the license term, channels, territory, advertising use, editing permissions, exclusivity, and whether source files are included.

5 / Next decision
Name what the company must approve and provide. Agree payment dates and cancellation terms before work begins. Do not promise views, sales, or a positive review.